WHO WE ARE
Built by family. Built for family
Where did we develop this unique approach to business? It’s a legacy handed down by our great-grandfather, Ennis Rife, whom we fondly called “EV”.
EV founded this company in 1920 to support his mother and sisters. Four generations later, his great-grandchildren carry on his philosophy of treating every one of our customers as if they are part of our family.
We are grateful for the many years we’ve handcrafted mattresses in our Chico factory. This local connection allows us to have a direct, personal relationship with the customers who enjoy our products every day. This allows us to customize your mattress to ensure you the ultimate sleep experience. It’s the personal touch for a very personal product.
PRODUCTS & SERVICES
Life’s too busy for a bad night’s sleep
A solid night’s sleep starts with a high-quality mattress. We invite you to come experience master craftsmanship, factory-direct pricing and our lifetime comfort guarantee
Quality bedding down to the last stitch
We offer a full collection of quality sheet sets and mattress protectors to complete your ultimate sleep experience. We offer in-stock and custom order options to fit your personal style.
Designed by you. Built to last by us.
Why settle for average when you can have quality, custom built furniture for just a bit more? Your style, your way. From the frame to the cushions, the choice is yours.
Breathe new life into your worn furniture
We help you re-imagine that lumpy sofa or frayed chair and turn it into a custom piece you’ll love for years. Make an appointment and let us show you what we can do!
Custom cut foam to any size and shape
Furniture padding, bed toppers, or medical wedges – if we don’t have it in stock, we can order it. We offer more choices of foam qualities and firmness than anyone in Butte County. Come visit us today!
Quality to the core
Since 1920, Square Deal has been making mattresses in Chico using USA materials from the inside out. We are known for our quality, durability and fair pricing. Each mattress is handcrafted to provide you with the ultimate sleeping experience
I love this place. The mattresses and good quality, and last a long time. They have excellent costumer service, and the after sale followup is outstanding.
Wonderful staff and customer service. Providing much more than mattresses; custom furniture re-upholstering and supplies for DIY. Check them out for your next interior design project…
We wanted to see what a mattress Factory could do for us. We wanted to go back to a double sided mattress. After a brief tour of the factory and some reasonable negotiations we ended up not only purchasing a king for our Master bedroom but also a queen for a guest room.