A Two-Sided Mattress Still Exists

Mankind has always sought a better surface upon which to sleep. From the dawn of history and for thousands of years thereafter these surfaces were made up of grasses, leaves, twigs, furs, Spanish moss, corn shucks or anything at hand that was softer than the ground. Later, in the late nineteenth and early twentieth centuries, mattresses became manufactured items.

In 1920 Ennis Rife established Square Deal Mattress Factory to provide a quality bedding sets for Northern California. In the late nineteenth century, a bedspring of spring steel coils held together with a border rod was invented and became the “New Mattress”. The bedspring offered a new dimension of comfort that hadn’t existed before. Now there was an action surface upon which to place the upholstery filling materials over. Innerspring mattresses were filled the same on both sides and can be turned over or end-for-end periodically for added comfort and longevity. Mattresses with two-sides were still a struggle for one person to flip and most people ignored or forgot to follow the warranty directions. Unfortunately, this neglect causes the layers of foam and padding to compress or sag. The first one sided No-Flip design was introduced in 2000. Shortly after all the brand name manufactures changed over to the single sided beds making it the industries “New Mattress”.

Using today’s technology, it was suggested to be the improvement to the older designs and did not require flipping over. A maintenance free mattress sounds great to consumers and quickly became all the rage. In 2005, a safety law requiring all mattress sets built and sold in California to comply within a strict guideline for fire laws. On July 1st, 2007 (CPSC) the Federal government made this fire safety law a requirement on all mattresses built or imported into the U.S. Most two-sided mattresses were eliminated by manufacturers due to the additional material costs in having the mattresses fire tested. Square Deal Mattress Factory decided that this new design would lessen the quality of bedding sets and the company made a conscious decision to continue with a two-sided construction.

Today’s mattresses require just as much if not more maintenance than ever before. It is the recommendation to regularly service your new bed by monthly flipping and rotation. Two sleeping surfaces along with the latest development of innerspring coils, more durable padding materials such as high-density foams, latex natural rubber and visco-elastic foam will help to extend your mattresses life and keep you waking up refreshed and ready to tackle the day. Square Deal Mattress Factory is dedicated to continuing research, development and testing to assure that you are receiving the finest bedding sets available.

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2 thoughts on “A Two-Sided Mattress Still Exists

  1. Naomi Meyers
    October 25, 2018 at 9:33 pm

    My mom and I lived at the end of Humboldt Avenue for fourteen years, from the ages of 7 till I was 21. I remember that old building as a shop to go in and buy food (for me, of course, candy), and then Square Deal moved in. We bought two twin mattress sets from you in the early nineties, and even had an old antique rocker reupholstered by your wonderful artists. I am proud to say that we still have the old rocker, and one of those mattresses still to this day, and only now is my mom having some issues with her sleeping and some minor lower back pain. Clearly, the mattress has lived a long life and has done more than I think any mattress has done all because of square deal’s strong belief for quality and providing strong relationships with their customers. We plan on returning to your showroom in the coming year to purchase another mattress, maybe even two! As I am also not sleeping as well, and am having lower back pain with my old (non-square deal) mattress.
    Thank you so much for your dedication to quality.
    Forever a Square Deal fan,
    Naomi Meyers

  2. Elisabeth
    April 10, 2019 at 8:15 pm

    Thank you for the excellent flippable Butte Firm Plush King size mattress. I love this bed more every day.
    When one of us moves, the movement does not transfer to wake up the partner.
    Thank you also for the generous discount for Camp Fire customer, and for your excellent customer service.
    This is our second King Size bed and today I am ordering a Twin bed.
    Very happy with the comfort and service.

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