What we do at our factory

Square Deal Mattress Factory is California’s only 100+ year old, family run mattress factory. We make our own mattresses the traditional way – with human hands and the highest quality craftsmanship.
Our legacy and traditions have been handed down for generations; combining a premium quality product with the best possible prices.
That is how Ennis came up with our name- he wanted to offer his neighbors a Square Deal.
Ennis Rife founded this company in 1920 to support his family. He developed a philosophy of strengthening his community by creating better health through better sleep. Four generations later, his grandson and great-granddaughters continue this vision.
Here at Square Deal Mattress Factory, we are grateful to our community for over a century of local support. We are honored to maintain a direct, personal relationship with the customers who enjoy our products every day.
It’s the personal touch for a very personal product.

How we do it

In the year 2000, the mattress industry changed forever when Simmons brand invented the one-sided mattress. They marketed that this ‘innovation’ would eliminate the effort of flipping your bed periodically. However they didn’t invent a more durable non-flip spring, they simply stopped padding the other side of the mattress. Shortly after, other big-box retailers saw an opportunity to increase their margins by producing their own one-sided mattresses with half the material and half the life, causing customers to return in half the time. We saw through this gimmick and chose to put our customer’s satisfaction and value first.

A Square Deal Mattress is designed to last twice as long as the non-flippable bed because it is twice the bed!

Why is a flippable mattress better? Besides getting more for your dollar and creating less unnecessary waste, being able to flip and rotate your mattress helps the padding settle evenly and last even longer. While the bottom side is not being slept on, gravity and air flow help the paddings rest against a flat surface to relieve it from your body contours.

If you require a one-sided non-flippable mattress, we can make your mattress one-sided by request.

Here at Square Deal Mattress, we believe everyone deserves the lasting value and comfort of a two-sided bed, even when flipping the mattress becomes difficult. We offer a flipping service to help all our local customers get the most out of their mattress.

Square Deal’s Mattress Flipping Service

To have the longest-lasting, best sleep experience, you should flip and rotate your mattress every so often, and if you don’t want to, we can do it for you. 
 
Why Flip and Rotate Your Mattress?
 
–   Even Wear: Regular flipping and rotating help to break in your mattress while distributing wear evenly, which will maintain long-term support.
–   Enhanced Comfort: It helps maintain the original feel of your mattress, ensuring a consistent and comfortable sleep experience.
–   Longevity: Proper care can significantly extend the life of your mattress, saving you money in the long run.
 
How to Flip your Mattress

Click for Instructions.

Flipping your mattress is a two-person task and should be done with caution. Attempting to flip it alone is at your own risk, as having two people helps prevent injury and potential damage to the coil construction.

To ensure proper even wear and validation of your warranty, follow the underlined flipping and rotation schedule:

  • After sleeping on your mattress for 2 weeks rotate the mattress head to foot.
  • Every 2 weeks thereafter alternate between flipping the mattress over and rotating end to end for 6 months.
  • After that period of time, alternate between flipping the mattress over and rotating end to end monthly for the remaining life of the mattress.  

While there is no mattress police, we can tell if a mattress has been flipped and rotated regularly.  Your mattress will take care of you for years to come if you flip and rotate your mattress on a regular basis. 

The box spring provides the foundation for your bed. While it doesn’t require rotation as frequently as your mattress, we ask if it is done once a year, rotating only from head to foot.

Square Deal will not be held liable for any injury to you or your property from flipping or rotating your mattress set and frame support.

Square Deal offers a flipping service!

Our delivery team will come out to your home and flip your mattress.

A single flip in Chico is $35, and if you sign up for the prepaid service you get 13 services for $350, or 6 services for $175. Please note that prices may vary if you are not on our regular delivery route, and we may need to reschedule your service if we are not traveling in your area for another delivery.

How It Works:
1. Schedule Your Service: Contact us to get started and set up your schedule. You can call us of fill out the form and we will call you back
 
2. Pay for your service: We offer it pay-as-you-go, and pre-paid customers are offered extra free flips depending on your flipping schedule.
 
2. Expert Care: Our trained professionals will handle the flipping and rotating at your home with precision & care.
 
3. Enjoy Better Sleep: Experience the comfort benefits of a well-maintained mattress.

    Sustainability

    Sustainability Efforts

    At Square Deal Mattress Factory, sustainability is at the heart of our operations. We believe that taking care of the environment is essential to building a better future for our children and communities. Here’s how we’re making a difference:

    • Eco-Friendly Materials: We use high-quality, sustainable materials in our mattress production. Our memory foam and latex rubber mattresses are made from environmentally friendly resources, reducing our ecological footprint.

    • Recycling Programs: We are committed to minimizing waste. Our recycling programs ensure that old mattresses and components are responsibly disposed of or repurposed, keeping valuable materials out of landfills.

    • Energy Efficiency: Our manufacturing processes are designed to be energy-efficient. We continuously seek ways to reduce our energy consumption and lower our carbon footprint through the use of modern, energy-saving machinery and practices.


    Join Us in Making a Difference

    We invite you to explore our range of high-quality mattresses and experience the comfort and craftsmanship that have made Square Deal Mattress Factory a trusted name for over a century. Together, we can enjoy restful nights while making a positive impact on our environment.

    Thank you for supporting our commitment to quality and sustainability. For more information about our products and sustainability initiatives, please contact us or visit our showroom.

    The mattress industry is increasingly focusing on sustainability to reduce its environmental impact. Here are some key ways the industry is working towards becoming more sustainable:

    1. Eco-Friendly Materials:

      • Organic and Natural Materials: Many companies are using organic cotton, natural latex, and other eco-friendly materials that are free from harmful chemicals and pesticides.
      • Recycled Materials: Some mattresses incorporate recycled materials, such as recycled steel for springs or recycled polyester for fabric.

    2. Reduced Chemical Use:

      • Non-Toxic Fire Retardants: Manufacturers are opting for natural fire retardants like wool instead of synthetic chemicals.
      • Low-VOC Foams: Companies are using low or no-VOC (volatile organic compounds) foams, which emit fewer harmful gases.

    3. Recycling and Circular Economy:

      • Mattress Recycling Programs: Many companies have established recycling programs to divert old mattresses from landfills. These programs often repurpose materials like foam, springs, and fabric.
      • Product Take-Back Programs: Some manufacturers offer take-back services to ensure old mattresses are disposed of or recycled properly.

    4. Sustainable Manufacturing Processes:

      • Energy Efficiency: Companies are investing in energy-efficient manufacturing processes and using renewable energy sources to reduce their carbon footprint.
      • Waste Reduction: Manufacturers are implementing practices to minimize waste during production, such as optimizing material use and recycling production scraps.

    5. Certifications and Standards:

      • Certifications: Many mattress companies seek certifications from organizations like OEKO-TEX, Global Organic Textile Standard (GOTS), or CertiPUR-US to verify their commitment to sustainability and non-toxic materials.
      • Sustainability Standards: Companies are adhering to sustainability standards that focus on environmental and social responsibility throughout their supply chains.

    6. Innovative Designs:

      • Modular Designs: Some companies offer modular mattresses that can be easily repaired or updated, extending the lifespan of the product and reducing waste.
      • Durability Focus: By designing for durability and longevity, manufacturers reduce the frequency of replacements, which helps decrease overall consumption and waste.

    7. Consumer Education:

      • Transparency: Companies are providing detailed information about the materials used, their environmental impact, and recycling options, allowing consumers to make informed choices.
      • Awareness Campaigns: Manufacturers are promoting awareness about sustainability in the mattress industry and encouraging consumers to participate in recycling programs.

    These efforts reflect a growing trend towards environmental responsibility and innovation in the mattress industry, helping to create a more sustainable future.

    Factory Tours

    Interested in seeing the inner workings of a 100 year old Mattress Factory?
    Want to know the real differences between a box-spring and a foundation?
    Want to see how foam is transformed by seasoned craftsmen?
    Want to check out how a mattress is made from the inside out?

    THEN YOU’VE COME TO THE RIGHT PLACE

    Square Deal Mattress Factory has been in continual operation since 1920. We love to share the history of our family business and how Northern California has evolved around us over the past 100 years. We offer tours that can be tailored to the interests of your group and adapted to all ages. Themes include focusing on the mechanical workings of our factory, a look at the history of mattress manufacturing, or incorporating perspectives on logistics and small business. School groups from elementary to the college level are welcome, as well as youth groups, social and community organizations, and families.

    To request a tour please fill out this form and tell us more about your group. We look forward to seeing you soon!






      Age Group*


      Location:
      CHICO
      (530) 342-2510
      1354 Humboldt Avenue Chico, California 95928

      Hours:
      Factory Hours: Monday- Friday 9:00am – 5:00pm and Saturday 10:00am – 4:00pm
      Tour Hours: Monday – Friday 10am-4pm
      Closed on New Year’s Day, Easter Sunday, Thanksgiving Day, and Christmas Day. Hours are subject to change.

      POLICIES

      Insurance:

      No individual or group insurance is required for our tours

      ADA Accessibility:

      Square Deal Mattress Factory runs an ADA Accessible facility that is all on one level. If anyone in your group has mobility concerns, we are happy to ensure your tour route is optimized for comfort.

      Allergen information:

      Our facility does contain potential allergens such as wool and natural latex, as well as occasional use of spray adhesives. If you have any environmental or food allergy concerns in your group, we will work with you to take precautions and avoid exposure.

      Hearing Impaired:

      For our hearing impaired guests we can arrange an ASL interpreter for you or your group. There is an extra charge for the interpreter’s services , so please tell us your needs in the notes section of the form and we will be in contact.

      Parking:

      Guests arriving in their own cars are welcome to park in both the paved lot and adjacent gravel lot in front of the showroom on Humboldt Ave. Handicap accessible spaces are available in the paved lot. We have the capacity for approximately 20 guest vehicles.

      Buses and RVs:

      Onsite parking for large vehicles, buses, and RVs is available. There is a large gravel lot on the east side of the building on Humboldt Ave, as well as a loading zone on the west off of Bartlett Street. You can call us in advance if you would like someone to help direct parking on your arrival.

      Pets:

      Sorry, we do not allow non-working pets in our facilities. Service animals are always welcome.

      Photography:

      We allow personal photography intended for non-commercial use. Please capture and share your tour memories with friends and loved ones!

      Professional photography of our factory facilities and photos taken by manufacturing partners are prohibited unless given consent from factory management.

      Smoke Free Facility:

      We run a tobacco-free facility both for our workers and for our tours.
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