CONGRATULATIONS. YOU'VE FOUND THE FRONT OF THE LINE.
We are California’s only 100 year old, family run mattress factory. We make our own mattresses to order, so simply stated we are the front of the line when it comes to combining the highest quality mattresses with the best possible prices. It’s a legacy handed down by our great-grandfather, Ennis Rife, whom we fondly call “EV”.
EV founded this company in 1920 to support his mother and sisters. Four generations later, his great-grandchildren carry on his philosophy of treating every one of our customers as if they are part of our family.
We are grateful for the many years we’ve handcrafted mattresses in our Chico factory. This local connection allows us to have a direct, personal relationship with the customers who enjoy our products every day. This allows us to customize your mattress to ensure you the ultimate sleep experience. It’s the personal touch for a very personal product.
PRODUCTS & SERVICES
Life’s too busy for a bad night’s sleep
A solid night’s sleep starts with a high-quality mattress. We invite you to come experience master craftsmanship, factory-direct pricing and our lifetime comfort guarantee
Quality bedding down to the last stitch
We offer a full collection of quality sheet sets and mattress protectors to complete your ultimate sleep experience. We offer in-stock and custom order options to fit your personal style.
Designed by you. Built to last by us.
Why settle for average when you can have quality, custom built furniture for just a bit more? Your style, your way. From the frame to the cushions, the choice is yours.
Breathe new life into your worn furniture
We help you re-imagine that lumpy sofa or frayed chair and turn it into a custom piece you’ll love for years. Make an appointment and let us show you what we can do!
Custom cut foam to any size and shape
Furniture padding, bed toppers, or medical wedges – if we don’t have it in stock, we can order it. We offer more choices of foam qualities and firmness than anyone in Butte County. Come visit us today!
Quality to the core
Since 1920, Square Deal has been making mattresses in Chico using USA materials from the inside out. We are known for our quality, durability and fair pricing. Each mattress is handcrafted to provide you with the ultimate sleeping experience
CURRENT SPECIALS
Here’s your chance to save even more! Shop today’s mattress and bed deals.
Testimonials
Wonderful staff and customer service. Providing much more than mattresses; custom furniture re-upholstering and supplies for DIY. Check them out for your next interior design project…
I love this place. The mattresses and good quality, and last a long time. They have excellent costumer service, and the after sale followup is outstanding.
We wanted to see what a mattress Factory could do for us. We wanted to go back to a double sided mattress. After a brief tour of the factory and some reasonable negotiations we ended up not only purchasing a king for our Master bedroom but also a queen for a guest room.
Blogs
Today’s mattresses require just as much if not more maintenance than ever before. It is the recommendation to regularly service your new bed by monthly flipping and rotation. Two sleeping…
Personalize your bedroom with unique bedding and duvet covers, pillow cases, blankets & more! At Square Deal Mattress we sell quality bedding accessories such as headboards, heavy duty frames, mattress protectors, pillows,…
When a piece needs work on the inside, either partially or totally—new webbing, re-tied springs, new fillings, etc.—that’s reupholstering. The upholsterer works from the frame up, much the way the…
Acorn Custom Furniture is built to your specific decorating needs and styles. Please come in with your ideas and talk with one of our estimators to select the options for…
Do you get up in the middle of the night and move to the sofa because you are waking up uncomfortable in your mattress? This may be a sign you…
Have you ever felt like you are so sunk into your sofa or chair that you need a rope to pull you out? Instead of buying a new couch, love…
