CUT OUT THE MIDDLE MAN AND THEIR MARK UPS, BUY FACTORY DIRECT!

CONGRATULATIONS. YOU'VE FOUND THE FRONT OF THE LINE.

We are California’s only 100 year old, family run mattress factory. We make our own mattresses to order, so simply stated we are the front of the line when it comes to combining the highest quality mattresses with the best possible prices. It’s a legacy handed down by our great-grandfather, Ennis Rife.

Ennis founded this company in 1920 to support his mother and sisters.  Four generations later, his great-grandchildren carry on his philosophy of treating every one of our customers as if they are part of our family.

We are grateful for the many years we’ve handcrafted mattresses in our Chico factory. This local connection allows us to have a direct, personal relationship with the customers who enjoy our products every day. This allows us to customize your mattress to ensure you the ultimate sleep experience. It’s the personal touch for a very personal product.

WE HAVE FACE MASKS!

Now you and everyone you know can have customized, high-quality, locally-made face masks made with unique fabric patterns that reflect everyone’s own individual style and taste.  We have one-sided, two-sided reversible, and party mask designs. And our Organic line is coming soon!

Click HERE fore more information.

PRODUCTS & SERVICES

From a welcoming new collection of lounge seating to an executive chair that melds craft with ergonomics,
We want to show you some of our featured products here

Mattresses and Support

MATTRESSES

Life’s too busy for a bad night’s sleep

A solid night’s sleep starts with a high-quality mattress. We invite you to come experience our master craftsmanship, dual sided flippable mattresses, factory-direct pricing and our lifetime comfort guarantee

Springs-Bedding

BEDDING & GIFTS

Quality bedding down to the last stitch

We offer a full collection of quality sheet sets and mattress protectors to complete your ultimate sleep experience. We offer in-stock and custom order options to fit your personal style.

Acorn-Furniture

FURNITURE

Designed by you. Built to last by us.

Why settle for average boxstore furniture when you can have quality, custom built furniture for just a bit more? Your style, your way. From the frame to the cushions, the choice is yours.

WHAT-WE-DO-UPHOLSTERY

RE-UPHOLSTERY

Breathe new life into your worn furniture

We help you re-imagine that lumpy sofa or frayed chair and turn it into a custom piece you’ll love for years. Make an appointment and let us show you what we can do!

SD Foam

FOAM

Custom cut foam to any size and shape

Custom cut foams, couch cushion, furniture padding, bed toppers, or medical wedges. We offer more choices of foam qualities and firmness than anyone in Butte County. Latex Rubber, Memory foams, Closed cell and Open cell foams, and all grades of poly and comfort foams. Come visit us today!

SD WHAT-WE-DO-FACTORY-

FACTORY

Quality to the core

Since 1920, Square Deal has been making mattresses in Chico using USA materials from the inside out. We are known for our quality, two-sided durability and fair pricing. Each mattress is handcrafted to provide you with the ultimate sleeping experience

CURRENT SPECIALS

Here’s your chance to save even more! Shop today’s mattress and bed deals.

THANKSGIVING WEEK SALE! 30% OFF ONLINE WITH CODE: Giv3Thx

Current Specials

Testimonials

Wonderful staff and customer service. Providing much more than mattresses; custom furniture re-upholstering and supplies for DIY. Check them out for your next interior design project…

John L.

I love this place. The mattresses and good quality, and last a long time. They have excellent costumer service, and the after sale followup is outstanding.

Matthew B.

We wanted to see what a mattress Factory could do for us. We wanted to go back to a double sided mattress. After a brief tour of the factory and some reasonable negotiations we ended up not only purchasing a king for our Master bedroom but also a queen for a guest room.

Steven A.

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