“100 years says a lot about a company not just being able to survive but to thrive”

Owner Jessica Lash Interviewed on KPAY News

In the news! Jessica Lash, one of Square Deal Mattress Factory’s fourth-generation owners, spoke with KPAY radio host Scott Michaels on The Morning News segment Thursday, May 21, 2020. KPAY News-Talk 93.9 FM is a Northern-California radio station based out of Chico, California and transmitted across Butte, Tehama, Glenn, and Colusa counties in Northern California.

Lash’s great-grandfather, Ennis Rife, founded Square Deal Mattress Factory in 1920 at the same 1354 Humboldt Avenue address the company stands now, making it one of Chico’s oldest family-owned businesses. This year, despite the COVID-19 restrictions Square Deal enthusiastically celebrates and supports 100 years of serving the community with a good night’s sleep.

In the interview, Lash shared more about how the company has pivoted to provide masks and face-shield foam during the pandemic, all while supporting staff and business through PPP loans and safety precautions. “My employees, they’re my number one,” Lash commented. “Secondarily, my customers. We’ve got to take care of them.” 

Meanwhile, Square Deal continues to create custom-made mattresses as they have for the past century. “We are fully open except for Saturday,” she said. Current hours are Monday-Friday from 8 a.m. to 5:30 p.m., with plans to reopen Saturday hours and other more personalized delivery services in June.

“100 years says a lot about a company not just being able to survive but to thrive,” Michaels observed.



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